| ign signs may not look much but they are often the | | | | promote it well and make sure you distinguish yourself |
| most effective area of your political campaign. The | | | | from your opponents. Make your surname stands out |
| visibility of your campaign signs gives you exposure | | | | and keep it bigger than the first name, or put it in block |
| like no other media can; taking you into homes you | | | | letters or in bold…you get the picture. |
| would not get into otherwise. The important question | | | | Political Party Affiliations |
| though is how to create winning signs. | | | | Your affiliations matter, they tell people of your ideals |
| Quantity vs. Quality | | | | and as such, when the election is about jurisdictions |
| There are plastic signs, and then there are paper signs, | | | | where political affiliations matter, it is good to mention |
| and plastic coated paper signs. Paper signs are | | | | what party you are from. It is also important to know |
| cheaper and yet they are also easily ruined by rain or | | | | when not to mention political affiliations though. That |
| bad weather, so are they worth the funds you spend | | | | would be when you know your party is not popular in |
| on them? Plan with your weather conditions in mind; | | | | an area, when it can work against you, yes, |
| you can use plastic coated paper signs, those are | | | | overlooking to mention the simple things can help. |
| easily readable and stand the test of weather better, | | | | Slogans |
| but then again, plastic signs can work for you too. | | | | Have you tried reading roadside signs while driving by? |
| They are relatively expensive and they can get hard | | | | It is hazardous to try and it is probably a useless |
| to read after being exposed to bad weather but if you | | | | exercise you should not indulge in. The shorter you |
| are ordering in a large quantity, plastic campaign signs | | | | keep your campaign sign the better it would be. Make |
| can do the job. For once, quantity wins over quality; | | | | sure to get your identity across, political slogans and |
| give yourself as much exposure as you can manage. | | | | such can be restricted to places where you know |
| What makes the Cut? | | | | people will stop and have time to read more. Strategic |
| A lot can be said on a campaign sign, and why not is | | | | locations such as around schools where parents come |
| what most people ask; there is space on it! Before | | | | to pick up children etc. work well. |
| you decide what you want on the sign, work out the | | | | Your Constituency |
| basics of visual effect and retention of the message. | | | | People can get to know you through your name and |
| Colors Matter | | | | that you are running in the elections, but make sure to |
| Decide the colors of your political campaign sign with | | | | tell them what you are running for. Mention if you are |
| care. You may love white but will it work? Consider it | | | | running for the local town council or the |
| a bad option in winter; would it stand out against the | | | | mayor’s position or even congress but be brief, |
| natural background with snow around? Surely not. | | | | people do not want to know if it is the 20th council or |
| Contrasting colors work very well but be sure to not | | | | the 205th, just guide the vote in. |
| mix your color with your opponent’s; if your | | | | Use Icons |
| campaign signs look the same it is bound to confuse | | | | It is the information age after all, use icons instead of |
| voters. | | | | slogans, and why not? People do recognize the major |
| Oh I look great! | | | | political parties with their icons, and they are those who |
| There is something about photographs that makes | | | | have spent millions on campaigning so they use the |
| people associate with you, they know you by face | | | | most effective and time tested methods, watch and |
| and a good image can really boost your campaign. But | | | | learn! |
| then again, if you have your picture on your campaign | | | | Your political campaign signs are a way of presenting |
| banner it is more likely to distract the voters from | | | | your candidature to the voters, you can present it |
| reading your name, or checking your election icon. | | | | within the laws or you can push them too, but |
| They do not have photographs on the ballot paper, | | | | remember that a politician who does not show respect |
| unfortunately, will your voter remember the name of | | | | for the law can easily lose respect of the voter too. |
| the great looking guy on the banner? | | | | Stay within legal limits; do not forget to include the |
| Everyone Knows the Name | | | | disclaimer printed on your campaign signs as to who |
| That’s exactly the point. You want your | | | | paid for them. And finally, make the posting of your |
| campaign sign to get your voters to know you. Make | | | | signs a public relations campaign. The more people you |
| yourself a household name people will recognize. Most | | | | convert during this stage the more votes you are likely |
| people miss the trick with the names. It is vital that you | | | | to land. |