| Most of the time we get confused between marketing | | | | press then you have to resort to beauty PR for |
| and public relations and take it to be the same. But | | | | restoring the reputation of the company. The beauty |
| there is a thin line that separates both of them and | | | | PR through press releases will clarify all the rumors |
| though their goals are the same that is growth of the | | | | and people will easily believe it, as leading newspaper in |
| company, but their modes as well as applications are | | | | an unbiased way would cover it. So, the thing that |
| completely different. Marketing is the management | | | | can’t be attained through marketing could be easily |
| process for identifying, anticipating and satisfying | | | | achieved through PR. The positive image created by |
| customers requirements profitably, whereas public | | | | PR will help you achieve the faith of your stakeholders |
| relations is a strategic management function that adds | | | | as well as investors, who would be ready to invest |
| value to an organization by helping it to manage its | | | | more in your company owing to your good market |
| reputation. Marketing provides paid-for exposure to the | | | | reputation. PR can also help you boosting employee |
| company, while public relations provide free media | | | | morale and help you to recruit and retain employees, |
| exposure. A marketing approach would be to sell the | | | | which is not possible through marketing. |
| products and services of the company taking into | | | | Although there are differences between marketing |
| consideration demand and competition, while public | | | | and PR, but both of them are complementary to each |
| relations approach would be more towards building | | | | other. A strong positive reputation created by PR |
| reputation of a company or an individual. | | | | makes marketing easier, while good marketing makes |
| The difference between public relations and marketing | | | | PR job easier because even press give those |
| could be easily understood with the help of an | | | | companies adequate coverage that are known for |
| example. Suppose you own a business that deals in | | | | their good sales in the market. In many companies PR |
| beauty products. To sell your product you would resort | | | | function is managed within broader marketing division |
| to marketing that will help you to identify customers | | | | and PR skills are often thought as a subset of |
| and competitors and would help you sale your product | | | | marketing skills. Well, whether it’s marketing or PR |
| more, but if your company is experiencing some bad | | | | you should not bother much about them. |