Top Urban and Hip Hop Clothing Brands Made by Top Hip Hop Executives

The growing demand for urban and hip hop clothingthe house of dereon. House of Dereon is a
lines have lead many to start their own lines ofprêt-à-porter or ready-to-wear fashion line
branded hip hop clothing lines. Some are small, andintroduced by singer Beyonce Knowles and her
some are big. Some of the biggest names in hip hopmother/stylist Tina Knowles.
fashion clothing lines today weren’t only started byHouse of Dereon was announced to the media in
professional fashion designers alone.September 2004, by Tina and Beyoncé Knowles.
Popular branded hip hop and urban clothing lines today,House of Dereon tagline is "Couture.Kick.Soul" which
such as sean john clothing, house of dereon, dereon,represents the three generation of women. Agnez
apple bottoms, rocawear, are those brands of whomDereon is the "soul," Tina Knowles is the "couture," and
are started by some of the most famous entertainersBeyonce is the "kick."
and hip hop artists today.Expanding the brand, Beyonce and her sister Solange
Here are a short list of those popular brands ofKnowles launched the junior line dereon that is geared
clothing lines that were founded by different celebritiestowards younger consumers and is more reasonably
and hip hop executives.priced. Dereon was introduced in 2006.
Sean John ClothingRocawear
First of the list is sean john clothing. Coming from theRocawear is also among of the most popular brands
man they once called as the “Shiny Suit Man”,of urban clothing lines that gained annual sales of $700
Sean John Combs has showed his talents not only onMillion because of its huge demand.
hip hop music, but also withRocawear is an urban clothing label created in 1995 by
Sean John Clothing is an urban clothing line founded byJay-Z and Damon Dash. Apart from being a
Sean “Diddy” Combs in 1998 that won thesuccessful hip hop artist, Jay-Z also established himself
Council of Fashion Designers of America (CFDA)as an entrepreneur like his fellow hip-hop-moguls, and
Award for Menswear Designer of the Year in 2000,friends, Russell Simmons, Dr. Dre and Sean "Diddy"
and one in 2004.Combs, who also have business holdings such as
The popularity of sean john clothing was mainlyrecord companies and clothing lines.
because of its endorsers. Apart from Sean JohnApart from having been President and CEO of Def
Combs, people that represents the brand also includesJam Recordings, Jay-Z is also one of the owners and
other rappers such as T.I., Fabolous, The Game, Daddyfounders of the Roc-A-Fella Empire, which includes
Yankee, basketball superstars Dwayne Wade andRoc-A-Fella Records, Roc-La-Familia, Roc-A-Fella
Tristan Sooklal, and models Tyson Beckford and KevinFilms and rocawear.
Navayne.Its founders expanded rocawear through licensing
Other than urban clothing lines, Sean John Combs alsopacts to develop lines for children, juniors, socks and
launched a men’s perfume under the Sean Johnsandals, leather suede and fur outerwear, handbags
brand called "I Am King" from which was dedicated toand belts, lounge wear and big & tall, headwear,
all famous and well celebrated black people of the USjewelry, and sunglasses; as well as co-branded
such as Barack Obama, Muhammad Ali and Martinproduct with Pro-Keds, State Property, and Team
Luther King.Roc.
Apple Bottoms JeansBaby Phat
One of the most popular urban and hip hop clothingWhen it comes to the most popular urban and hip hop
lines for women is a clothing line specifically made forclothing lines today, Baby Phat is one of them. Baby
plus sized women. Apple Bottoms jeans is a clothingPhat is an urban fashion line of clothing and other items
line founded by one of the most highly successfulfor women and girls designed by Kimora Lee
American rapper of the 20th century, Nelly.Simmons.
In his vision, “a woman should not try to fit theKimora Lee Simmons is an American model and
clothes; the clothes should fit the woman!” From thisauthor. Apart from her latent talents in fashion, Kimora
vision, Nelly, alongside Yomi Martin & Ian Kelly,decided to start her own clothing line in which she
founded the apple bottoms jeans.named as Baby Phat.
The brand, which when launched, was exclusively aIt is the corporate "sibling" of the clothing brand Phat
denim label, and has since gone through a majorFarm created by Russell Simmons, though now,
line-expansion. Currently the Apple Bottoms labelKimora became of Phat Fashions after her
includes: apparel, footwear, handbags, eyewear RX,ex-husband Russell Simmons stepped down.
intimates, sunglasses, accessories, jewelry, coldBesides clothing, the brand also includes accessories
weather, and girl’s apparel.for phones, jewelry, shoes and clothes. Baby Phat
ICER Brands, LLC in collaboration with Nelly, holds theuses a sleek cat as the brand logo.
exclusive licensing rights to the product development8732 Clothing
and marketing of Apple Bottoms. Nelly works veryThis clothing line is also one of the many brands of
closely with the design team to oversee all productions,clothing lines that was founded by a hip hop artist.
and ensure that they are consistent with his vision.8732 Clothing was founded in 2006 by the
G-Unitmulti-platinum Atlanta rap artist Young Jeezy.
G-Unit is also one of those hip hop clothing linesInspired by other artists such as Jay-Z and Sean Diddy
founded by a hip hop artist popularly known as 50Combs, he created his own clothing brand that caters
Cent.to the new generation of youth that dress in a casual
Other than the music industry, 50 Cent has alsourban street wear style.
established himself in a variety of fields. In NovemberPhat Farm
2003, he signed a five year deal with Reebok toBut among all of urban clothing lines founded by
distribute a "G-Unit Sneakers" line as part of his G-Unitcelebrities and hip hop executives, Phat Farm is the
Clothing Company.most popular of all. Phat Farm is a national fashion line
The "G-Unit Clothing Company" was established increated by hip-hop impresario Russell Simmons, the
2003, when 50 Cent teamed up with Marc Ecko, tofounder of the Def Jam record label in 1982.
create a line of clothing and accessories inspired by 50The fashion line is an upscale mix of sporty urban
Cent and fellow members of G-Unit.fashions with the classic Ivy League preppy style. For
House of Dereonexample, argyle sweaters are paired with baggy jeans
Another urban and hip hop clothing line for women isand crisp white sneakers.