Why Good Search Engine Optimization (SEO) is Important

Many people new to internet marketing wonder whykeyword 'black american history quiz' since it had a
search engine optimization, or SEO, is so important. Invery high demand and low supply: so I did. Silly me! He
explaining why, this article could be very short or verywas Canadian, and he didn't know that the word 'quiz'
long, according to how much of the topic I wish toin the USA can also apply to a school exam, and the
write on, although the answer is basically a matter of'black american history quiz' was in demand by
common sense.American high school kids for an exam on the topic.
Anybody who uses search engines to find outI spent a fortune and made zilch. That is the last time I
information, which is the vast majority of internet users,paid for information, and I was ripped off by the late
uses phrases to find the information they are seeking.Corey Rudl and his so-called Internet Marketing Center.
These phrases, to them, best describe the informationAt least that is my experience. It was only later that I
they seek. Thus, if the are looking for information onfound I could have got the same information free by
what to look for when buying a second hand car theyregistering for a few newsletters from other
might use the term 'buying second hand cars', ormarketers.
'buying used cars', or 'how to buy used cars' and so on.I ended up losing many thousands of dollars through
Each of these terms is commonly termed a 'keyword',that experience, and using the bad information I was
and searching for the most used keywords, or evengiven, and am only now making up for it. That is the
lesser used keywords, is big business on the internet.importance of knowing how to use SEO in your
If you have a website, or even just one web page,website. Learn how to select and use proper
dealing with that topic, you can optimize it only for onekeywords, and do not be mislead by trends or spikes
of these keywords if you want the bets results. Manydue to high school exams or current news as I was.
people make the mistake of trying to optimize aThere are techniques to use to ensure that your
webpage for all the keywords they can think of, totallywebsite gets traffic from people browsing the web for
ignorant of the fact that if they have 20 keywordsinformation. If you know these techniques, you can
then they should have 20 web pages, each optimizedmake money from any topic, or niche, even if you
for one keyword.personally know nothing about it. I have many websites
Some people make millions of dollars explaining toon a number of topics, each of which makes me
others how to find and use these keywords on theirmoney in many different ways. There is no reason
websites, even though it is historical information.why you should do the same.
Yesterdays most frequently used keyword couldHowever, to do that, you must learn how to optimize
never be used again for the rest of the year. Let meeach of the pages on your website. Stop regarding
give you an example of that.the site as an entity. It is the collection of pages that is
When I was new to internet marketing, I wrote aimportant, each of those of which has to be treated
website to sell my trivia quizzes. I run trivia quizzes inas a separate entity. Every page will be listed
my local pub, and at that time also sold them to pubs inseparately in the search engines, and you need to
nearby towns and cities and wrote a book on how toknow how to treat each differently, and how to
go about it. I decided to advertise it online and also tooptimize each so that every one will be listed in the
sell my trivia quizzes. I paid $6,500 for a mentor fromsearch results when somebody uses your keyword to
Corey Rudl's Internet Marketing Center to teach mefind the information they are seeking.
how to do it, and I was shown how to use keywordGood search engine optimization is very important, and
research to publicise my book.without a good understanding of SEO, your internet
My mentor ended up recommending I use thebusiness will have less a chance of success.